There were several meetings, and Yeng eventually promised Tafolla and Wells 4 percent ownership of the company each in an apparent handshake deal, the suit alleges.Īccording to the lawsuit, the partnership was confirmed through a text Yeng sent to the men: “Gentlemen, thank you for your time. The Yengs were interested in Tafolla’s industry and celebrity contacts, including former Padres pitcher Wells, according to the lawsuit. Two months later, the Yengs created Skrewball Spirits as a limited liability corporation. He was filming a segment for “Dining Out with Noah” in 2017 at Bar 1502 when Steve Yeng asked Tafolla to partner with him and his wife to bring Skrewball to market, according to the lawsuit, which was first reported by. The longtime Ocean Beach resident is known for hosting “Wonderland,” a television show that highlights local businesses and attractions. It is marketed it as a spirit for misfits and outcasts - hence the black sheep logo - reflecting the characters drawn to Ocean Beach. It is distilled in San Marcos and bottled in Mira Loma. The result was 70-proof whiskey with natural peanut butter flavor. Brittany, who has a masters in chemistry and a law degree, turned her focus entirely on Skrewball. Now they were spouses and business partners. The Yengs met as children and began dating in high school.
Mixing the cocktail with oily, goopy peanut butter was a messy task, and the couple soon learned that the recipe would have to be significantly altered to be shelf-stable for mass production. Two other Ocean Beach venues followed: OB Noodle House Bar 1502 and The Holding Company.īehind the bar, Yeng reached back to his childhood, combining his old favorite ingredient with whiskey for a creamy signature shot. In 2008 - still one class away from graduating from UC San Diego - Yeng opened his own restaurant, OB Noodle House. The shop served as Yeng’s de-facto business school. His parents, butchers in Cambodia, worked at O.B. In a video discussing the origins of Skrewball, Yeng referred to peanut butter as “the taste of freedom for me.” “It’s the most amazing thing I’ve ever had.” “The first time I tasted it I was like, ‘Holy crap, what is this?’” Yeng remembered. A staple was peanut butter-and-jelly sandwiches on wheat bread. Yeng, his parents and siblings slept on mattresses in an Ocean Beach garage and ate from food baskets donated by a local church. More brand info at TRY THIS: “Better Than Sex” cocktail with Skrewball Whiskey.(Howard Lipin/The San Diego-Union-Tribune) The engine behind the company – its strategy, global reach and brand-building expertise – will greatly support taking the brand to new heights and we are excited to see it soar.” “We are very excited to see what the future holds for this brand under Pernod Ricard. “It’s overwhelming to see how far we’ve come with a ‘screwball’ idea and a dream,” declared Steven and Brittany Yeng. We are looking forward to unlocking the magic of this brand and a successful journey ahead.” “With a product that brings an iconic American flavor to the spirits world, Steven and Brittany have found a true point of difference in the category. “Skrewball has proven its uniqueness and success with a large audience, so we are delighted to have this brand as part of our portfolio,” says Ann Mukherjee, Chairman and CEO of Pernod Ricard North America. It comes on the back of the successful launch of Jameson Orange into the flavored whiskey category last year. Per P-R, the partnership adds a complementary brand to Pernod Ricard’s comprehensive portfolio of iconic spirits and wine brands and a perfect opportunity to continue building on its longstanding consumer-centric and premiumization strategy.
Announced this week, global spirits giant Pernod Ricard is acquiring majority stake in Skrewball Whiskey for an undisclosed amount. Growing success will attract the big liquor fish. Whiskey purists can say what they want, but this brand has made substantial noise in the flavored whiskey category.
#SCREWBALL WHISKY PLUS#
The “Original Peanut Butter Flavored Whiskey”, founded by married duo Steven and Brittany Yeng, surpassed the milestone sales marker in 2022 of half million plus 9 liter cases. Skrewball Whiskey launched in 2017, and apparently, the brand is doing anything but screw around.
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